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brand strategy visual identity & design web design & development real estate

Oreum

Oreum

brand strategy visual identity & design web design & development real estate

Bali, Indonesia

OREUM, is the first-ever social resort located in Bali, Indonesia, designed for creatives and tech enthusiasts. With everything from apartments and villas to a co-working space, gym, beach club, and restaurant, OREUM is the one-stop destination for work, play, and connecting.

Re-inventing social resorts

OREUM approached us while in the early stages of construction, seeking a creative partner to bring their vision to life. Their goal was to create an identity that would appeal to both the creative and tech communities, capturing the exclusivity of OREUM while maintaining a cool and trendy vibe.

OREUM approached us while in the early stages of construction, seeking a creative partner to bring their vision to life. Their goal was to create an identity that would appeal to both the creative and tech communities, capturing the exclusivity of OREUM while maintaining a cool and trendy vibe.

OREUM approached us while in the early stages of construction, seeking a creative partner to bring their vision to life. Their goal was to create an identity that would appeal to both the creative and tech communities, capturing the exclusivity of OREUM while maintaining a cool and trendy vibe.

The OREUM logo draws inspiration from the shape of the resort's building—a perfectly round structure with multiple floors. The "O" in the logo mirrors this shape, while the "E" subtly evokes the concept of three floors, capturing the essence of OREUM's architectural design.

We crafted a series of icons representing the core pillars of the brand: the space, community, technology, lifestyle, and investment. Each icon was designed around the initial circular shape found in the logo, echoing the building's architecture and ensuring visual cohesion across all brand elements.

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