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What is brand equity, and how can you build it?

brand strategy narrative building

Brand equity is the intangible value that a brand holds in the eyes of consumers. It represents the perception, recognition, and trust that consumers have in a brand, which influences their purchasing decisions and loyalty over time.

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Brand refresh vs rebranding: what’s the difference, and which one do you need?

brand strategy narrative building visual identity & design

All businesses need to change and evolve in order to survive — especially in today’s market where trends are made (and unmade) everyday. As a business owner, that means understanding the importance of brand identity, and its impact on how your business is perceived.

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