Jollee was born from the increasing number of women across Hong Kong and China seeking ways to unwind after work. They desired a lightly alcoholic, flavorful drink that would serve as the perfect way to relax and recharge.
Jollee's visual identity needed to evoke a sense of calm and peace, striking a balance between femininity and independence.
We drew inspiration from the colors of the drinks for Jollee's visual identity, keeping the overall look fresh and clean. Our goal was to stay true to Jollee's mission of helping women unwind and enjoy some "me time," so we avoided cluttered elements and focused on simplicity and elegance.
We developed a series of thoughtful insert cards to accompany the Jollee experience, going beyond just enjoying a spritzer.
These cards included notes and activities aimed at encouraging women to allocate time for themselves and embrace self-care.
