We wanted Blast's style to capture a few things. Firstly, we aimed for its colors and vibrancy to mirror the energy you feel in one of the classes. We infused the brand with the same vitality and excitement.
Additionally, we wanted to give it a bit of a vintage late 80s, vintage nostalgia look, reminiscent of Jane Fonda's iconic gym sessions -- and odd to an era when working out meant having fun.
Think loud music, dancing, and a lot of fun - that's the vibe we're going for.
